Additional informations

Don't do:

1. Don't use hidden text on your web pages.
2. Don't create alt image spamming by putting wrong keywords.
3. Don't use meta tags stuffing.
4. Don't use frames and flash on your site.
5. Don't try to exchange your links with black listed sites.
6. Don't try to fool your site visitors by using miss spelled keyword.
7. Don't send spam emails to thousand of email IDs.
8. Don't use too much graphics on your site.
9. Don't create too many doorway pages.
10. Don't create duplicate content of pages.
11. Don't provide your website many times in a single search engine.
12. Don't try to use sub-directory depth more than 1-2.

Do the below:

1. Create logs of pages and each page should contain a minimum of about 200 visible words of text to maximize relevance with Google.
2. Create a Sitemap, Help, FAQ, About Us, Link to Us, Copyright, Disclaimer, Privacy Policy pages on mandatory basis.
3. Create a home page link to each and every web page and provide easy navigation through all the pages.
4. Pay attention to your dynamic page URLs. Google can crawl and index dynamic pages as long as you don't have more than 2 parameters in the URL.
5. Check your complete site for broken links. Broken links will reduce your other pages rank.

Selection of Web Site Domain

When you start planning of doing a business by internet, a thing which you think about is your web site domain name. Before choosing a domain name you should consider the followings:

1.       Who would be your target viewers?

2.       What you intend to sell to them. Is it a tangible item or just text content?

It is seen that many people think it is important to have keywords in a domain. Yes, Keywords in the domain name are usually important, but it usually can be done while keeping the domain name short, memorable, and free of hyphens.

It seems to me that using keywords in your domain name give you a strong competitive advantage over your competitors. Having your keywords in your domain name can increase click through rates on search engine listings and paid ads as well as make it easier to using your keywords in getting keyword rich descriptive inbound links.

One thing you remind that avoid buying long, and confusing domain names. May people separate the words in their domain names using either dashes or hyphen. In the past the domain name itself was a significant ranking factor but now search engines have advanced it is not very significant factor anymore.

It is wise to keep two to three words in your domain name it will be more memorable. Some of the most memorable websites do a great job of branding by creating their own word. Few examples are eBay, Yahoo!, Expedia, Slashdot, Google...

Lastly, think yourself to answer for the following questions:

1.       For what reason you want to build your website? Why should people come to buy off your site and not from other Site? What makes you different from others?

2.       Who are your target viewers and what you intend to sell to them?

3.       List 6- 10 websites which you thing, they are they amazing. Now think why are they amazing?

4.       Create 6 different domain names. Make at least 1 of them funny. Tell them to dozen people and see which ones are the most memorable. You will get more honest feedback if the people do not know you well.

5.       Buy your domain name which is more memorable/catchy, and appropriate to your business.

Design & Layout for SEO

As we know that a web site design and layout gives first impression of any site. If your site is too fancy and regular net surfers will just reach on those sites only and will come out even without pressing a single click.

Now days, Search Engines are very smart enough but after all they are software and not human being who will read the content of their interest. If your site is too complicated then Search Engine would not be able to parse the content of your site properly and finally indexing would not be efficient which will give in a low rank.

The real page content should have a keyword density of about 10% and weigh in at about 200 words – as per SEO experts, keyword density should be 5% but some say it should be 20%. 10%

While designing a web page, few guidelines should be considered

1.       Have more text content than HTML elements.

2.       No frames. They are the enemies of Search Engines

3.       Avoid ads if possible. Because most of the ads uses Java Script which is not advised to be used.

4.       No JavaScript. If you need JavaScript, call it from an external file.

5.       Avoid unnecessary directories. Keep your files as close to the root

6.       Avoid fancy stuff (Flash, Splash, Animated Gifs, Rollovers etc.) unless absolutely necessary.

Relevant Filenames for SEO

Best way to improve your search engine optimization is to look at the way you name your files. Search engines like Google give too much importance to file names. You should think what you are going to put in your web page and then give a relevant file name to this page.

Just try giving any keyword in Google search engine and you will find file names highlighted with the keyword you have given. So it simply proves that your file name should have proper keyword.

Naming Style of File:

1. The filename should be short and descriptive. It's good to use same keywords in file name as well as in page title.
2. Avoid using file names like service.htm or job.htm.
3. Avoid more than 3-4 words in file name and separate them with hyphens rather than underscores. Try to use 2 keywords if possible.

Example of File Name:

Below are some file names which should be preferred from SEO as well as from user point of view.

slazenger-brand-balls.html

wimbledon-brand-balls.html

wilson-brand-balls.html

Note  that keywords are separated by hyphens rather than underscores. Google sees file names as follows:

seo-relevant-filename as seo relevant filename(good)

But Google sees

seo_relevant_filename as seorelevantfilename (not good)

Extension of File:

It should be observed that .html, .htm and .php and other extensions do NOTHING for your visitors, and they are also  a means of offloading some of the work of configuring your web server properly onto your visitors

Some of Web masters think that its a good idea to use filename without using extension. It may help you but not a whole lot.

Lastly, I will suggest the following points in mind before naming your files:

1. Use web page file name short, simple, descriptive and related to page content.
2. Use maximum 3-4 keywords in your file name and these keywords should be appeared in your web page title as well.
3. Using hyphen if needed rather than with underscore.
4. Keep the file size fewer than 101K.