White Hat SEO and Black Hat or Spamdexing

White Hat SEO:

White Hat if it follows the following rules

1.       If it maintains to the search engine's guidelines.

2.       If it does not involves any fraud.

3.       It ensures that the content a search engine indexes and subsequently ranks is the same content a user will see.

4.       It ensures that Web Page content should have been created for only the users and not just for the search engines only.

5.       It ensures the highest quality of the web pages

6.       It ensures the useful and no duplicate  content available on the web pages

Always follow a White Hat SEO and don't try to fool your site visitors. Be honest and definitely you will get something more.
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Black Hat or Spamdexing:

Black Hat or Spamdexing if it follows the following rules

1.       Try to improve rankings that are disqualified of by the search engines and/or involve fraud.

2.       To redirect users to a page that was different from the page the search engine ranked.

3.       If you serve one version of a page to search engine spiders/bots and another version to human visitors. This is called Cloaking SEO .

4.       To use Hidden or invisible text or with the page background color, using a tiny font size or hiding them within the HTML code such as "no frame" sections.

5.       To repeat again  keywords in the Meta tags, and using keywords that are unrelated to the site's content. This is called Meta tag stuffing.

6.       To calculate placement of keywords within a page to raise the keyword count, variety, and density of the page. This is called Keyword stuffing.

7.       To create low-quality web pages that contain very little content but are instead stuffed with very similar key words and phrases. These pages are called Doorway or Gateway Pages

8.       To create a rogue copy of a popular web site which shows contents similar to the original to a web crawler, but redirects web surfers to unrelated or malicious web sites. This is called Page hijacking.

Always be away to adopt any of the above Black Hat tactic to improve the rank of your site. Search engines are smart enough to identify all of your site and ultimately you are not going to get your desired result.

Why use SEO?

What is reason that website owners should perform basic SEO techniques on their website? The reason is that  most websites owners is to have visitors come and see their website and either read the information on that website or to buy a product / service from that  website.
So how can these visitors get to the website? Well they may type the url directly into their browser, keeping them straight to the website. They may have followed a link from another website or they may have helped through a search engine like Google/Yahoo/Bing.

When we use search engines, we type in related keywords that describe the website or something  we are looking for. So using SEO techniques will help your website get found for the actual keywords. This will then lead to people who have never heard of your website before, If your website has been designed badly, then there is a possibility that no new visitors will ever see your website through the search engines.

WHAT IS SEO

SEO - What is SEO?

Search engine optimization is the method of improving the quality and quantity of web traffic to a website by using a series of proven SEO techniques that help a website get a higher ranking with the major search engines(Google, Yahoo, Microsoft) when proper keywords and phrases are in the search field.

How Search Engine Works?

Search engines do several actions in order to bring search outcome for viewers.

1. Crawling - is the procedure of gathering all the web pages connected to a web site. This way is performed by software, called a crawler or a spider (or Googlebot, for the case with Google).
2. Indexing - is the procedure of creating index for all the obtained web pages and taking them into a giant database from where it can later be regained. Essentially, the way of indexing is recognizing the words and expressions that best describe the page and assigning the page to particular keywords.
3. Processing - When a search request is given, the search engine processes it. i.e. it compares the search string in the search request with the indexed pages in the database.
4. Calculating Relevancy - Since it is likely that more than one page contains the search string, so the search engine starts calculating the relevancy of each of the pages in its index to the search string.
5. Retrieving Results - The last step in search engines' activities is retrieving the best matched results. Essentially, it is nothing more than simply displaying them in the browser.

Search engines such as Google and Yahoo! often update their relevancy algorithm dozens of times per month. When changes in your rankings it is due to an algorithmic shift or something else which you don’t know.