Most of the search engines follow anchor text of incoming links when ranking pages. An example of anchor is given below
<a href="yourpage.htm" title="Anchor Title">Anchor Text</a>
Following important ways to note about anchors:
- The Anchor Title plays very vital roles and will be seen by most of the search engines. Thus your anchor title should have right keywords.
- The Anchor Text is one more important part which should be selected very carefully because this text will be used not only of search engines but also for the navigation purpose. You should try to use paramount keywords in your anchor text.
- The yourpage.htm is the link to another web page. This link could be to external site. But here care should be taken that this web page should exist otherwise it will be called a broken link and broken links give very bad impression to Search Engines.
One more example of an anchor could be as follows:
<a href="yourpage.htm" title="Anchor Title">
<img src="image.gif" alt="keywords" />
In this example Anchor Text has been replaced by an image. So whilst using an image in place of anchor text it should be checked that you have put alt tag correctly. An image alt tag should have correct keywords.