Title Optimization
I think you have understood the meaning of HTML TITLE tag which is added
inside head tag. The page is what is displayed in the title bar of your browser,
and is also what is displayed when you bookmark a page or put it to your
browser Favorites.
And it is the one place on a web page where your keywords MUST be present there.
Right use of keywords in the title of every single page of your website is really
important to Google - mostly for the home page. If you do nothing else to
optimize your site, remember to do this first.
The thing is to remember is the title shouldn't consist of much more than
about 9 words or 60 characters, with your keywords used at the very beginning
of the title. Since Google is looking for relevant keywords in the title, and
you should NOT include your company name in the title unless your company name
is very well known to all.
Nonexistent use of titles in web pages will keep more websites out of top
rankings on Google
Practices for Creating Titles:
Here are some best ways you should follow for creating titles on pages:
1. Every
page should have a unique title.
2. Try
to include your Primary Keyword Phrase in every title of every single page.
3. Begin
the title of your home page with your Primary Keyword Phrase, followed by your
best Secondary Keyword Phrases.
4. Include
your company name; put it at the end of the title.
5. Use
the greatest form, plural or singular, for your keywords based on what WordTracker
says is searched on more often.
6. Don't
overdo it - don't repeat your keywords more than 2 - 3 times in the title
7. Ensure
the <title> tag is the first element in the <head> section of your
page - this makes it easier to find by Google.
