Optimization of Metatags

Meta Tags have two important things which are the meta description and meta keyword tags. Search engines may display the meta description as part of the search results, but the meta keywords tags should not visible in search results.

Some SEO experts think meta tags are dead. Even so, many of these same experts continue to use meta tags in their sites.

When ranks a page Yahoo says they use the Keyword Meta Tag. So it makes sense to add one for Yahoo and any other minor search engines that still use. In Google ,the Description Meta Tag won't result in a boost in the Search Engine Results Pages (SERPs), but the description might be used for the description for your SERP listings in Google.

Example of meta tags

You can add following in the head section of the web page:

<meta name="keywords"

         content="KEYWORD1 KEYWORD2 KEYPHRASE1 etc.

         about 30 to 40 unique words">

<meta name="description"

         content="An accurate, keyword-rich description

         about 150 characters">

Meta Description Tag Tips:

Few important tips for good meta description tags:

1. Use keywords in your meta description tag.
2. Avoid repeating the words overly often, but try to use multiple syntaxes of your key words.
3. Should not be more than 150 characters in a description meta tag of a single web page.
4. Use a different meta description tag for each page, because each page is different and stands a better chance of being found if you place a good title and description on it.

Meta Keywords Tag Tips:

Few important tips for good meta keywords tags.

1.       Use synonyms.

2.       Use unique keywords.

3.       No need to repeat any given phrase.

4.       You can repeat any word an unlimited amount of time as long as each time it is part of a different phrase.

Robots Meta Tag:

meta name="robots" content="noindex,nofollow">

Using above meta tag you can tell to a spider or robot that you do not want some of your pages indexed or that you do not want your links followed.

About Backlink

The large number of backlinks is an indication of the popularity of your website. Backlinks are important for SEO because some search engines like Google, Yahoo,Bing, give more advantage to websites that have a large number of quality backlinks.

For that reason, when search engines calculate the relevance of a site to a keyword, they not only consider the number of backlinks to that sites but also their quality. In order to determine the quality, a search engine considers the content of the sites. When backlinks to your site come from other sites, and those sites have content related to your site, these backlinks are considered more relevant to your site. If backlinks are found on sites which are unrelated content, they are considered less relevant.

Increasing Link Popularity

There are various rules of increasing your web site link popularity. I'm giving some important tips which are easily attainable.

1. Submit your website in popular search engines manually. Don't use automated submission.
2. List your site in many Open Directory Projects like dmog.org, yahoo.com. Getting listed in these directories will give your site a boost in link popularity and improve search engine ranking in other search engines.
3. Provide rich quality content - people will obviously link to your site if you have what they want and nowhere is available.
4. Leverage your personal relations with other webmasters. Put your site link on their sites.
5. Participate in Link Exchange Program. Try to find top 20 sites doing the same business and contact them for reciprocal links.
6. If you are registered in a forum and forum does not have any restriction to keep your site link as your signature then it can help you to increase your site popularity.
7. Submit your site to bookmark sites like DIGG, and Stumbleupon etc. Before submitting please read their spam policy.
8. Write good articles in blogging sites and give references of your links.
9. Keep providing good content to your site visitors. Always try to keep them busy on your site. If possible create forums, newsletters, blogs etc.

 Need to spend some dollars for such alternative.

1. Spend some money to buy a place on high rank website where you can put your link.
2. Use google's Adwords program to drive traffic towards your site.
3. Another thing is advertising option to increase the number of hits on your site which will result in your site link popularity.

Content is king

Content is what you see on the website .i.e. the text, graphics and even links to outside world. I don’t like using excessive graphics because they are not Search Engine Friendly and users feel bothered when they get downloaded specially over a network.

You may see thousands of articles, books and forum entries detail how to make your site search engine friendly, but It says: Content is king. But I must say this rule is back dated now and I would like to say Unique, high-quality, unduplicated content is the king.

The more quality of your content, the higher the ranking you get, larger the traffic you gain and greater the popularity of your site. Search engines favor good quality sites in their index and search results.

Unique, High-Quality Content:

When people surf a Web site for information, they want your unique thing on a topic. How is your desired or content unique? Is that uniqueness obvious and make you understand? Users want unique, high-quality site content. It’s not only your first page content but also all the linked pages which is clearly understand the content.

Presently search engines have become very smart and they are able to understand complete grammar and complete phrases while ranking a page against other then it matters how rich content is available on a page.

Duplicated, syndicated or free content, which get given red flags by the Search Engines.

SEO Content Writing (Copy Writing):

SEO Content Writing (also known as SEO Copy Writing) is the process of integrating keywords and informative phrases which create the actual content of your website.

Following tips may help your website in keeping it better than others.

1. The content should be targeted for the specified audience.
2. Keyword density is strictly adhered as per search engine strategies.
3. Titles should always be eye-catching, compelling your visitors to read on and want what you have to offer in your website.
4. Use simple language to make your content more understandable.
5. Keep your web pages short and don't add all the content on a single page.
6. Making content into short paragraphs.

Other advantages:

You can also think many factors will make your site popular.

1. If your site has something really unique then people would like to suggest your site to their friends.
2. Other webmasters would like to create a link of your site on their sites
3. If your site visitors will start trusting on your site and they will look forward for the next content and will keep continuing to come again and again.

Optimization of ANCHOR

Most of the  search engines follow anchor text of incoming links when ranking pages. An example of anchor is given below

<a href="yourpage.htm" title="Anchor Title">Anchor Text</a>

Following important ways to note about anchors:

1. The Anchor Title plays very vital roles and will be seen by most of the search engines. Thus your anchor title should have right keywords.
2. The Anchor Text is one more important part which should be selected very carefully because this text will be used not only of search engines but also for the navigation purpose. You should try to use paramount keywords in your anchor text.
3. The yourpage.htm is the link to another web page. This link could be to external site. But here care should be taken that this web page should exist otherwise it will be called a broken link and broken links give very bad impression to Search Engines.

One more example of an anchor could be as follows:

<a href="yourpage.htm" title="Anchor Title">

   <img src="image.gif" alt="keywords" />

</a>

In this example Anchor Text has been replaced by an image. So whilst using an image in place of anchor text it should be checked that you have put alt tag correctly. An image alt tag should have correct keywords.