Design & Layout for SEO

As we know that a web site design and layout gives first impression of any site. If your site is too fancy and regular net surfers will just reach on those sites only and will come out even without pressing a single click.

Now days, Search Engines are very smart enough but after all they are software and not human being who will read the content of their interest. If your site is too complicated then Search Engine would not be able to parse the content of your site properly and finally indexing would not be efficient which will give in a low rank.

The real page content should have a keyword density of about 10% and weigh in at about 200 words – as per SEO experts, keyword density should be 5% but some say it should be 20%. 10%

While designing a web page, few guidelines should be considered

1.       Have more text content than HTML elements.

2.       No frames. They are the enemies of Search Engines

3.       Avoid ads if possible. Because most of the ads uses Java Script which is not advised to be used.

4.       No JavaScript. If you need JavaScript, call it from an external file.

5.       Avoid unnecessary directories. Keep your files as close to the root

6.       Avoid fancy stuff (Flash, Splash, Animated Gifs, Rollovers etc.) unless absolutely necessary.

Relevant Filenames for SEO

Best way to improve your search engine optimization is to look at the way you name your files. Search engines like Google give too much importance to file names. You should think what you are going to put in your web page and then give a relevant file name to this page.

Just try giving any keyword in Google search engine and you will find file names highlighted with the keyword you have given. So it simply proves that your file name should have proper keyword.

Naming Style of File:

1. The filename should be short and descriptive. It's good to use same keywords in file name as well as in page title.
2. Avoid using file names like service.htm or job.htm.
3. Avoid more than 3-4 words in file name and separate them with hyphens rather than underscores. Try to use 2 keywords if possible.

Example of File Name:

Below are some file names which should be preferred from SEO as well as from user point of view.

slazenger-brand-balls.html

wimbledon-brand-balls.html

wilson-brand-balls.html

Note  that keywords are separated by hyphens rather than underscores. Google sees file names as follows:

seo-relevant-filename as seo relevant filename(good)

But Google sees

seo_relevant_filename as seorelevantfilename (not good)

Extension of File:

It should be observed that .html, .htm and .php and other extensions do NOTHING for your visitors, and they are also  a means of offloading some of the work of configuring your web server properly onto your visitors

Some of Web masters think that its a good idea to use filename without using extension. It may help you but not a whole lot.

Lastly, I will suggest the following points in mind before naming your files:

1. Use web page file name short, simple, descriptive and related to page content.
2. Use maximum 3-4 keywords in your file name and these keywords should be appeared in your web page title as well.
3. Using hyphen if needed rather than with underscore.
4. Keep the file size fewer than 101K.

Optimization of Metatags

Meta Tags have two important things which are the meta description and meta keyword tags. Search engines may display the meta description as part of the search results, but the meta keywords tags should not visible in search results.

Some SEO experts think meta tags are dead. Even so, many of these same experts continue to use meta tags in their sites.

When ranks a page Yahoo says they use the Keyword Meta Tag. So it makes sense to add one for Yahoo and any other minor search engines that still use. In Google ,the Description Meta Tag won't result in a boost in the Search Engine Results Pages (SERPs), but the description might be used for the description for your SERP listings in Google.

Example of meta tags

You can add following in the head section of the web page:

<meta name="keywords"

         content="KEYWORD1 KEYWORD2 KEYPHRASE1 etc.

         about 30 to 40 unique words">

<meta name="description"

         content="An accurate, keyword-rich description

         about 150 characters">

Meta Description Tag Tips:

Few important tips for good meta description tags:

1. Use keywords in your meta description tag.
2. Avoid repeating the words overly often, but try to use multiple syntaxes of your key words.
3. Should not be more than 150 characters in a description meta tag of a single web page.
4. Use a different meta description tag for each page, because each page is different and stands a better chance of being found if you place a good title and description on it.

Meta Keywords Tag Tips:

Few important tips for good meta keywords tags.

1.       Use synonyms.

2.       Use unique keywords.

3.       No need to repeat any given phrase.

4.       You can repeat any word an unlimited amount of time as long as each time it is part of a different phrase.

Robots Meta Tag:

meta name="robots" content="noindex,nofollow">

Using above meta tag you can tell to a spider or robot that you do not want some of your pages indexed or that you do not want your links followed.

About Backlink

The large number of backlinks is an indication of the popularity of your website. Backlinks are important for SEO because some search engines like Google, Yahoo,Bing, give more advantage to websites that have a large number of quality backlinks.

For that reason, when search engines calculate the relevance of a site to a keyword, they not only consider the number of backlinks to that sites but also their quality. In order to determine the quality, a search engine considers the content of the sites. When backlinks to your site come from other sites, and those sites have content related to your site, these backlinks are considered more relevant to your site. If backlinks are found on sites which are unrelated content, they are considered less relevant.

Increasing Link Popularity

There are various rules of increasing your web site link popularity. I'm giving some important tips which are easily attainable.

1. Submit your website in popular search engines manually. Don't use automated submission.
2. List your site in many Open Directory Projects like dmog.org, yahoo.com. Getting listed in these directories will give your site a boost in link popularity and improve search engine ranking in other search engines.
3. Provide rich quality content - people will obviously link to your site if you have what they want and nowhere is available.
4. Leverage your personal relations with other webmasters. Put your site link on their sites.
5. Participate in Link Exchange Program. Try to find top 20 sites doing the same business and contact them for reciprocal links.
6. If you are registered in a forum and forum does not have any restriction to keep your site link as your signature then it can help you to increase your site popularity.
7. Submit your site to bookmark sites like DIGG, and Stumbleupon etc. Before submitting please read their spam policy.
8. Write good articles in blogging sites and give references of your links.
9. Keep providing good content to your site visitors. Always try to keep them busy on your site. If possible create forums, newsletters, blogs etc.

 Need to spend some dollars for such alternative.

1. Spend some money to buy a place on high rank website where you can put your link.
2. Use google's Adwords program to drive traffic towards your site.
3. Another thing is advertising option to increase the number of hits on your site which will result in your site link popularity.