Best way to improve
your search engine optimization is to look at the way you name your files. Search
engines like Google give too much importance to file names. You should think
what you are going to put in your web page and then give a relevant file name
to this page.
Just try
giving any keyword in Google search engine and you will find file names
highlighted with the keyword you have given. So it simply proves that your file
name should have proper keyword.
Naming Style of File:
- The filename should be short and descriptive. It's good to use same keywords in file name as well as in page title.
- Avoid using file names like service.htm or job.htm.
- Avoid more than 3-4 words in file name and separate them with hyphens rather than underscores. Try to use 2 keywords if possible.
Example of File Name:
Below are
some file names which should be preferred from SEO as well as from user point
of view.
slazenger-brand-balls.html
wimbledon-brand-balls.html
wilson-brand-balls.html
Note that keywords are separated by hyphens rather
than underscores. Google sees file names as follows:
seo-relevant-filename as seo relevant filename(good)
But Google
sees
seo_relevant_filename as seorelevantfilename (not good)
Extension of File:
It should be
observed that .html, .htm and .php and other extensions do
NOTHING for your visitors, and they are also a means of offloading some of the work of
configuring your web server properly onto your visitors
Some of Web
masters think that its a good idea to use filename without using extension. It
may help you but not a whole lot.
Lastly, I
will suggest the following points in mind before naming your files:
- Use web page file name short, simple, descriptive and related to page content.
- Use maximum 3-4 keywords in your file name and these keywords should be appeared in your web page title as well.
- Using hyphen if needed rather than with underscore.
- Keep the file size fewer than 101K.
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